ZENYARA

PROJECT TYPE: Event

EVENT: Zenyara Party

THE VISION

To create a peerless destination for up-market brands seeking to capitalize on the Coachella Music Festival off-site event phenomenon

THE IDEA

To curate a bold team of global brands to partner on a broad range of entertainment and hospitality options in a setting that influencers crave.

THE IMPACT

Zenyara is now “the most exclusive after party in the desert”

  • More than 100+ impressions from PR efforts and millions more on social media.
  • The venue attracted top executives from a wide range of brands and industries offering an idyllic setting for developing critical relationships
  • Brand partners impressed by the program are focusing on how to make a greater impact for 2020.
  • Most PR mentions included the words “luxury”, “seamless”, “grand”, “hyper upscale”, “exclusive”, “oasis”.
  • Writers also noted the broad range of services and variety in spaces – from the Beauty & Wellness Lounge to the Bedouin Tent and Sports Garden, people were overwhelmed by not only the stunning beauty of the property but by the epic range of touch points.

Case Studies