ADIDAS

PROJECT TYPE: Pop-Up Barbershop

EVENT: Adidas Silver Moon Original

THE CLIENT:

THE VISION

Launch the new line of adidas Originals Basketball in an authentic and meaningful marketing campaign that pays homage to the roots of the brand.

THE IDEA

Partner with the iconic Atlanta establishment, Silver Moon, to bring back the culturally influential barbershop that was in existence for over 100 years and recently shut its doors. Employ members of the Silver Moon family to recreate a replica barbershop nestled within an adidas Originals Basketball memorabilia pop-up. Reopen the “Silver Moon Originals” barbershop for a limited time to offer free haircuts to the public along with shoe, shirt and swag giveaways.

THE IMPACT

  • Over 600 free haircuts from original Silver Moon barbers
  • NBA and WNBA athlete appearances
  • Three live radio station remote broadcasts
  • Major local influencers and community involvement
  • Thousands of custom adidas merch and shoe giveaways

Case Studies