ADIDAS SPORT CLUB

PROJECT TYPE
Day & After Party
+ 360 Hospitality Program

EVENT Adidas Sport Club

THE CLIENT Adidas

THE VISION

Break through the saturated Coachella Festival landscape to create a memorable experience that reinforces adidas as the creative brand leader within arts and culture.

THE IDEA

Relaunch the historical adidas Sport Club at Coachella 2019 to unite creators with the most influential artists, athletes, influencers, media and consumers within in world-class, buzz worthy weekend-long program. Create a white glove hospitality program for adidas to host over 180 highly curated guests to partake in the invite-only adidas Sport Club concept set within Palm Springs’ most desirable venue, the 50-acer Zenyara Estate. Taking over the sporting area of Zenyara, Corso Agency beautifully produced a colorful and playful Sports Garden complete with art muralled basketball court and soccer court, open play gaming, and product displays. Adidas hosted various daytime programming attracting thousands of party-goers to engage and interact with the brand during Weekend 1 and Weekend 2 of Coachella.

THE IMPACT

  • Generated over 43 million media and 64 million social impressions
  • Credited as the best Coachella party by numerous press outlets
  • Hosted over 200 adidas athletes, media, artists and celebrities
  • Major local influencers and community involvement
  • Featured A-List talent for branded Sport Club events including Diplo, A-Trak, Pusha-T and more

Case Studies