BREWLOCK BY HEINEKEN
PROJECT TYPE: Trial Program
EVENT: Step into Amsterdam
Heineken engaged Corso Agency to bring to life an immersive in-bar consumer experience to promote its innovative BrewLock Draught System.
To engage consumers, we invited them to “Step Into Amsterdam” with our custom replica of the Heineken Brewery where we were able to take consumers on a journey of the BrewLock system. After a short training on the “perfect pour” process, our Ambassadors invited consumers to pour their own fresh Heineken from the BrewLock system. By eliminating CO2 in the draught and instead using compressed air, consumers were able to enjoy the freshest Heineken available this side of Amsterdam.
To date, the engagement has averaged 68 engagements per two-hour event and has generated impressive conversation socially via our custom photo capture application.