HEINEKEN

PROJECT TYPE: Bar Build

LOCATION: Audi Field

THE CLIENT:

THE VISION

Leverage the ongoing MLS & DC United team partnership to highlight Heineken as the premium beer of choice amongst fans at the brand new Audi Field in Washington, D.C.

THE IDEA

Design state-of-the-art Heineken bar venues to elevate the fan experience at the new stadium and create increased visibility on the field level, as well as in the open air, by introducing two distinct concepts – the Heineken MVP Club and Heineken Rooftop Bar.

THE IMPACT

Both footprints allow Heineken to weave its branding into the stadium seamlessly via custom designs that added two very distinct, yet authentic atmospheres to the stadium. The Heineken Rooftop Bar provides a unique, birds eye fan viewing experience and boasts an internally lit LED field facing channel letter sign, vibrant graphics and Heineken branded all weather furniture. While the Heineken MVP Club combines a VIP ambience for guests along with a viewing platform so that fans never miss a second of action via a sleek design that houses a custom-built, internally lit Heineken bottle wall, an elevated black and green aesthetic complete with green LED lighting, dynamic Heineken branding and luxurious furniture throughout.

Case Studies