PROJECT TYPE: EVENT MANAGAMENT
EVENT: HEINEKEN LITE TRIALS
To re-launch the Heineken Light product creating consumer buzz that drives retail expansion.
To create consumer buzz and awareness of Heineken Light we sponsored unique events spanning the music, fashion, sports and technology spaces.
Over a 16 week period we generated over 1 million unique consumer trials of Heineken Light resulting in the product being stocked widely across a variety of stores and venus.