HEINEKEN

PROJECT TYPE:  EVENT MANAGAMENT

EVENT:  HEINEKEN LITE TRIALS

THE CLIENT:

THE VISION

To re-launch the Heineken Light product creating consumer buzz that drives retail expansion.

THE IDEA

To create consumer buzz and awareness of Heineken Light we sponsored unique events spanning the music, fashion, sports and technology spaces.

THE IMPACT

Over a 16 week period we generated over 1 million unique consumer trials of Heineken Light resulting in the product being stocked widely across a variety of stores and venus.