PEGASUS

PROJECT TYPE: HORSE RACE

EVENT: The Pegasus World Cup 2017

THE CLIENT:

THE VISION 

Modernize and elevate the sport of horse racing for the next generation of fans.

THE IDEA

Innovate on the Stronach Group’s vision for the running of the biggest thoroughbred race in the world with a profound Entertainment element. We set the table for an unforgettable event with a one of kind blue carpet experience for VIP guests arriving and activated an on-track mini concert featuring Grammy nominated country singer/songwriter Thomas Rhett that was broadcast on NBC, with house band Trombone Shorty & Orleans Avenue entertaining the packed crowed, and E-News’s Maria Menounos as our NBC broadcast host.

THE IMPACT

This “first of it’s kind” horse race was a big success for the sport and for the Stronach Group. The huge turnout included celebrities, A-listers and the who’s who of horse racing, and provided a backdrop experience for introducing the sport to new fans. The entertainment booked allowed NBC to capture superior daytime content and performances that defined a new standard for a national daytime thoroughbred-event broadcast. Gulfstream Park set an all-time handle record of $40.217 million Saturday on its 12-race program.