PROJECT TYPE: FESTIVAL ACTIVATION
EVENT: Coachella 2018
Deliver a festival type experience that builds on the success of 2017 programming for top social influencers, industry leaders and key media outlets that delivers amazing branded moments to amplify PR.
#REVOLVEfestival – A mini-festival with brand immersions providing guests with Instagram worthy moments at every turn.
- Vogue described #REVOLVEfestival as the “mini music festival right next to Coachella”
- Hosted 3,000+ industry insiders, celebrities, media and key consumers
- Generated tens of millions of social and earned media impressions
- Attended by Leonardo DiCaprio, Kendall Jenner, Nicole Richie, Emily Ratjakowski, and Nicole Scherzinger
- Musical performances by Chance the Rapper, Snoop Dog, A$AP Rocky, 21 Savage, and more