REVOLVE FESTIVAL

PROJECT TYPE: FESTIVAL ACTIVATION

EVENT: Coachella 2018

THE CLIENT:

THE VISION

Deliver a festival type experience that builds on the success of 2017 programming for top social influencers, industry leaders and key media outlets that delivers amazing branded moments to amplify PR.

THE IDEA

#REVOLVEfestival – A mini-festival with brand immersions providing guests with Instagram worthy moments at every turn.

THE IMPACT

  • Vogue described #REVOLVEfestival as the “mini music festival right next to Coachella”
  • Hosted 3,000+ industry insiders, celebrities, media and key consumers
  • Generated tens of millions of social and earned media impressions
  • Attended by Leonardo DiCaprio, Kendall Jenner, Nicole Richie, Emily Ratjakowski, and Nicole Scherzinger
  • Musical performances by Chance the Rapper, Snoop Dog, A$AP Rocky, 21 Savage, and more

Case Studies