PROJECT TYPE: FESTIVAL ACTIVATION
EVENT: LIFE IS BEAUTIFUL MUSIC FESTIVAL
To engage the Millennial audience with the 7UP brand and further extend the brands growing reputation as a pioneer in the electronic dance music festival scene.
Create a multi story viewing platform the “Live it UP Deck” with sweeping, panoramic views of the main stage creating the best view in the whole festival.
Over 250K music fans were exposed to the 7UP brand, consuming 10’s of thousands of drink samples and taking away a whopping 140K of branded keepsakes. The “Live It Up Deck” firmly placed the brand as the epicenter of the event with over 80k fans enjoying the unsurpassed views of the main stage.