PROJECT TYPE: FESTIVAL ACTIVATION
EVENT: Ultra Music Festival
To engage the Millennial audience with the 7UP brand and further extend the brands growing reputation as a pioneer in the electronic dance music festival scene.
To further 7UPs growing reputation as a music festival pioneer we set out to create a holistic and participatory experience with Stage 7 for fans to engage with the artists, music and the 7UP brand. Plus provide a line up of the best up and coming acts as well as unexpected collaborations with the biggest artists of the EDM scene including Martin Garrix with Julian Jordan and Diplo with 4B.
Over 750K fans plus millions of viewers over live stream enjoyed the Stage 7 firmly positioning 7UP as a cool, modern brand that appeals to millennials. The event also furthered 7UPs reputation as the host of innovative, engaging and exciting festival experiences gaining Stage 7 a cult following in the electronic dance music scene.
Stage 7 and 7UP received multiple accolades for creating this innovative experience including Top 5 Music Festival Stages of 2014 and EDM Brand of the Year.