THE STRONACH GROUP
PROJECT TYPE: FESTIVAL ACTIVATION
EVENT: InfieldFest / Preakness 144
Redefine the culture of Thoroughbred racing at Pimlico Race Track. Merging the youthful energy of live music with the spirit of horse racing at Preakness. Revitalizing the horse racing industry to a new generation of fans.
Create a multi-entertainment festival directly in the middle of the horse racing action. Within the Infield of Preakness, we created InfieldFest, a festival customized with unique offerings, including elevated ticketing opportunities, Instagram-able moments and performances by some of music’s biggest names, including Diplo, Kygo, Logic and Juice WRLD. InfieldFest will appeal to music and horse racing fans of all ages.
- Record setting betting revenue of $99,852,653
- Estimated attendance over132,000
- Record setting F&B income