PROJECT TYPE: Event
EVENT: Zenyara Party
To create a peerless destination for up-market brands seeking to capitalize on the Coachella Music Festival off-site event phenomenon
To curate a bold team of global brands to partner on a broad range of entertainment and hospitality options in a setting that influencers crave.
Zenyara is now “the most exclusive after party in the desert”
- More than 100+ impressions from PR efforts and millions more on social media.
- The venue attracted top executives from a wide range of brands and industries offering an idyllic setting for developing critical relationships
- Brand partners impressed by the program are focusing on how to make a greater impact for 2020.
- Most PR mentions included the words “luxury”, “seamless”, “grand”, “hyper upscale”, “exclusive”, “oasis”.
- Writers also noted the broad range of services and variety in spaces – from the Beauty & Wellness Lounge to the Bedouin Tent and Sports Garden, people were overwhelmed by not only the stunning beauty of the property but by the epic range of touch points.