PROJECT TYPE: Bar Build
EVENT: LAFC Stadium
Support the partnership between Heineken and the LAFC by designing an integrated concourse bar for one of LAFC’s featured fan groups. Heineken became a thoroughly integrated part of the 3252 Supporters Bar in the beautiful new downtown LAFC stadium.
Working closely with LAFC and members of the 3252 Supporters Club, the design was a natural extension of design features experienced throughout the stadium. Organic materials such as concrete, steel and brass were mixed with high end architectural finishes, energy efficient lighting and custom, hand painted messaging and mural to make the Heineken brand experience feel like an original part of the stadium design.
The goal to bring an elevated, integrated design rooted in the design aesthetic and materials of the stadium allow Heineken to feel like a natural extension to the Supporters Bar and the venue. High end Branding, dimensional lettering and custom highlights encourage brand awareness without feeling forced or out of place. The 3252 Supporters bar further integrates the worlds’ most recognized beer brand among the worlds’ greatest game in one of the World’s greatest cities.