PROJECT TYPE:  COMMERCIAL SET DESIGN

EVENT:  7UP COMMERCIAL

THE CLIENT:

THE VISION

To stage an epic gig like no other in collaboration with top Dutch DJs and producers, Martin Garrix and Tiësto to position 7UP as an authentic contributor to the electronic dance music scene. 

THE IDEA

To bring this larger than life vision to fruition we designed, engineered and constructed an awe inspiring, visually stunning set of massive towers that towered above the dessert and over the live crowd with the DJs performing on top.

THE IMPACT

This commercial set of epic proportions received 10’s of millions of impressions and positioned 7UP as a progressive brand who authentically curates and participates in electronic dance music content and culture.