PROJECT TYPE: Festival Activation
EVENT: adidas x Life is Beautiful
Create a unique festival experience centered around art, culture, and customizable fashion.
Partner with famed street artist, Adam Lucas, to reimagine adidas brand assets and commission artwork exclusive to the Life Is Beautiful activation. Consumers were invited to create their own unique designs by selecting artwork and Adam Lucas designed adidas logos within a custom–built iPad app which were then digitally printed onto free, limited quantity, adidas t-shirts.
- Sold out adidas inventory of the custom designed T-shirts
- Extensive lines of consumers each day during operation hours
- Consistent foot traffic and social buzz thanks to the Adam Lucas footprint takeover
- Amplification and activation coverage from retail partner, Zappos